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Glossary

TermMeaning
Article / blog postA page of written content published through a Shopify blog
AuthorThe person shown as the writer of an article
BlogThe Shopify container that groups blog posts
BlockA piece of article content such as text, image, product, or table
Draft / unpublishedSaved content that customers cannot normally see
PublishedContent visible to customers on the storefront
PreviewA way to check unpublished or changed content before publication
HandleThe final, editable part of a Shopify page URL
SEOWork that helps search engines understand and present a page
SEO titleThe title intended for search results
SEO descriptionA short description intended for search results
PV / page viewOne recorded view of an article page
UserAn approximate count of individual visitors
Completion rateHow often readers reached the end of an article
Bounce rateHow often visitors left without continuing
ImpressionOne appearance of a page in Google search results
CTRThe percentage of impressions that resulted in a click
Google Search ConsoleGoogle's service for reviewing search appearance and clicks
AI suggestionArticle content generated from configured business information
AI RewriteAn AI-generated improvement proposal for existing content
Time zoneThe regional clock used to interpret a scheduled time

If a term remains unclear, include the screen name and wording when you contact support.